You've heard us talk about how much we love Beth in almost every podcast episode this year, now you get to hear from her yourself! In today's episode, you'll find out exactly what it looks like to be Dogwood's SEO specialist!
Links:
https://dogwoodmediasolutions.com/staff/beth-gillem/
https://dogwoodmediasolutions.com/guide-to-seo/
Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.
You've heard us talk about how much we love Beth in almost every podcast episode this year, now you get to hear from her yourself! In today's episode, you'll find out exactly what it looks like to be Dogwood's SEO specialist!
Links:
https://dogwoodmediasolutions.com/staff/beth-gillem/
https://dogwoodmediasolutions.com/guide-to-seo/
Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.
Speaker 1 (00:00):
On this week's podcast, we're talking to Beth Gillum and asking her all the questions about being an SS e o strategist. I know s e o is a mysterious subject to many, but Beth is going to do an excellent job explaining all about that in this week's podcast. Hi, and welcome to the Dogwood Media Solutions podcast. I'm your host this week. I'm Brian Harris, and this week we are talking to one of our own. We're talking to Beth Gillum and
Speaker 2 (00:29):
Go ahead. Hello. Happy to be here.
Speaker 1 (00:31):
Beth's one of our s not one. You are the s e o strategist for Dogwood. Now we have several of our marketing strategists that are able to do SS e o work also too, but Beth is the one that is teaching and basically setting the guidelines for all SS e o here at Dogwood. She came to work for us back in September of 2019, so it's been just at four years now, so Isn't that crazy?
Speaker 2 (00:52):
That is very crazy. I
Speaker 1 (00:53):
Know. So I remember back we were sitting, Beth and I were neighbors. Beth and I have known each other longer than that, but we were neighbors at the time when she came to work for us, and I was like, Hey, we're going to be hiring for someone. And at that time it was for a marketing strategist basically to help Lauren with, and you're like, yeah, I could do that part-time because you had the kids and you wanted something that was easy.
Speaker 2 (01:13):
My youngest was starting kindergarten, so I was going to have both of them out of the house,
Speaker 1 (01:16):
And so it worked out well. And so you came in as a marketing strategist, and then your husband decided to move you and moved up to the Shoals, and so you were our first remote employee because we're like, we're not losing Beth. And so then we adapted the position a little bit of that,
Speaker 2 (01:31):
And I'm very glad that you did. I really love staying connected to y'all and being able to connect this.
Speaker 1 (01:36):
Well, staying connected to Montgomery also
Speaker 2 (01:38):
Too.
Speaker 1 (01:38):
Your parents are here, so it's good being able to come back and then there's other things to do here too, and
Speaker 2 (01:44):
You
Speaker 1 (01:44):
Get to see us weekly also too.
Speaker 2 (01:46):
Yes.
Speaker 1 (01:46):
Hopefully give you a little point of sanity in the midst of everything else. It
Speaker 2 (01:49):
Definitely does. And
Speaker 1 (01:50):
So you came in September, 2019, you did marketing strategists. Then you became more like a writer,
Speaker 2 (01:56):
Which
Speaker 1 (01:56):
I kind of look at this as an evolution to S E O because the marketing part, the strategy part is a big part of that. And then writing is a very big part of S e o to the point where you're like, all right, we moved you into just embrace it. You are the SS e o strategists, and then you started knocking out all these certifications and attending classes and that's it. You're the expert. Did you actually know that you actually have trained other people who have gone on to do S E O work at other places now at this point?
Speaker 2 (02:23):
I realized that, and I was like, wow.
Speaker 1 (02:26):
So your sphere of influence is now expanding even beyond weighted
Speaker 2 (02:30):
This work. They can say they were trained under me,
Speaker 1 (02:32):
And you've even done some really cool things with, we use a service called tural and enables you to go out and speak as an expert. And you've been quoted multiple times in different publications all throughout the United States that the world really?
Speaker 2 (02:45):
Yeah. I've been really surprised that they have chosen my quotes, so as often as they have me,
Speaker 1 (02:52):
Well, they've been good stuff, your stuff, and so it shows and what you're saying on there, and you're being recognized even beyond just like I said, beyond Dogwood as an expert, s e o. It's really cool, and it's really been neat to watch your evolution in that.
Speaker 2 (03:05):
Yeah, I think I enjoy it because it's communicating, which I like to talk. Obviously you and I are both
Speaker 1 (03:12):
Maybe
Speaker 2 (03:13):
Of
Speaker 1 (03:13):
Course you're talking about,
Speaker 2 (03:16):
But it's communication, but it's also problem solving and strategy, that kind of critical thinking and figuring out the best formula some way, even though it's not a formula, but working it out. So it's been fun.
Speaker 1 (03:29):
So another interesting fact is you in another life, were a photographer.
Speaker 2 (03:32):
Yes.
Speaker 1 (03:33):
Which we don't even use your skills here in photography at all.
Speaker 2 (03:36):
That's okay. I just do it for fun Now since I had my second child, it was just like, I can't do it all. I love it. I enjoy it. I stay up to date with how and still how I study all the photography news, but I
Speaker 1 (03:53):
Don't. And you've written some really great blog posts. Going back to the writing part on photography that you've been able to give tips on even using iPhones or doing with A D S L R, whichever one it is. So you've got that background, but it's not even needed or not even using it on a regular basis.
Speaker 2 (04:08):
No, I think part of the writing came from I've got to learn what this is and figure out, because I'm using it at work. I want to know all about it because basically my background's in science
Speaker 1 (04:19):
Before
Speaker 2 (04:19):
This.
Speaker 1 (04:20):
That's going to be the next thing I was going to point out too. It's like, what's your degree in?
Speaker 2 (04:23):
Yes, I have a bachelor of Science in biology,
Speaker 1 (04:27):
Which just goes to prove that actually what you get a degree in college does not actually set your entire future.
Speaker 2 (04:33):
Right. I would do it again. I love science. I loved my field. I just got tired of going to school after I graduated and
Speaker 1 (04:40):
Went
Speaker 2 (04:41):
To sitting for me and wanted to do photography for a while, and then I just never wanted to go back to school for that.
Speaker 1 (04:46):
As you being as creative as you are, I just can't imagine you as a scientist.
Speaker 2 (04:50):
Well, but science, biology is creation.
Speaker 1 (04:52):
It is. I know.
Speaker 2 (04:53):
It's so neat how it all works together,
Speaker 1 (04:56):
But you're like you're studying creation versus now you are a creator.
Speaker 2 (04:59):
Yes. Yeah. So I don't know. I enjoy it all so
Speaker 1 (05:03):
Well. Do you ever think you'd ever would use that degree in the future ever again? Could you imagine that ever being part of the future for Beth?
Speaker 2 (05:13):
At one time in college, I thought about going to school for virology, studying viruses or epidemiology. I really, really considered that. And then of course after the pandemic, I'm like, man, did I miss out or did I dodge bullet?
Speaker 1 (05:29):
There's probably a lot of people in that field who are probably thinking the same thing.
Speaker 2 (05:32):
No, I can't imagine using it now. But I did get to teach a really neat series for our children's ministry at camp called Biology with Ms. Beth, and we just talked about how God shows up in creation and nature and everything, and it was just one of my favorite things I've done at church with my science degree. It
Speaker 1 (05:48):
Feels like we need to have a series written on this. I'm just saying,
Speaker 2 (05:51):
Oh, the biology. I could write
Speaker 1 (05:52):
Out biology with Beth.
Speaker 2 (05:53):
It was three days, and I remember this is totally off topic, but I remember praying, God, it would be really cool if I could find some baby turtles to show the kids. And I'll tell you, that morning I walked down to the lake and there was one swimming right there, and I scooped them up. And then when the kids got so excited and they knew how to hunt for 'em, and they found two more, and those poor baby turtles survived, but barely
Speaker 1 (06:14):
That
Speaker 2 (06:15):
Day of being handled by a hundred elementary
Speaker 1 (06:17):
School kids. That's a cool story though.
Speaker 2 (06:19):
It was neat. It was neat. Okay, we got to get to
Speaker 1 (06:21):
SEO know because we are trying to keep everything in 20 minutes. We always try to say that. So we did say this is a q and a of an Ss e o strategist. I gave you a couple of questions I was going to ask you to give you a heads up on that. But the first thing I wanted to ask is, so what is S e O for those who don't know what the s e o word is? So
Speaker 2 (06:36):
Okay, s e o search engine optimization, the simplest way to put it is I'm making sure that your website content is communicating with search engines. When search engines will what they call crawl index and rank your site about every month, they look at all the text on there and they can read your text for the most part. But there are things that we can optimize on each page that will communicate in the language of the search engines. And so that's what I do. Most of your visitors will never notice the changes that I would make, but search engines, these are signals saying, here's what the content is about. And when search engines can know what it's about, they can match it with search queries. When someone sits down to Google or any search search engine and types, in some words, they'll go, oh, this content is about those words.
Speaker 1 (07:34):
Let
Speaker 2 (07:34):
Me show that page to this searcher. So that's what I
Speaker 1 (07:39):
Did.
Speaker 2 (07:40):
That's the bulk of it. What's
Speaker 1 (07:41):
The basic, that's the easiest way to explain what it is. So out. I know there's different types of SS E maybe kind of tells about some different types of S e o and explain what each one of those are too.
Speaker 2 (07:51):
Okay. So there's what we call on-page SS e o, which is when I actually go into the backend of your website and work on each page, and I optimize it for a header for around a certain key term. I optimize your headers. I look for links inbound and outbound links or put those in. I make sure the keyword is mentioned in the content that we want to rank for. So that's part of on-page SS e o. Then there's what we call off page SS e o, which is what kind of like link building.
(08:21):
So every site has what's called site authority. It's called a domain rating, domain authority. All the same words mean about the same thing. In the website world, you are given a vote of confidence, a recommendation to search engines by how many other sites link to your site. So whereas if they walked into your office building and they said, where can I get a cup of coffee? Chances are you could say, walk around the corner, or here's a coffee shop because they're near you. Well, in the website world, you can't really recommend, Hey, go. So you do that through linking, because if you're going to put a link on your content on your website for another site, it means you're going to think they're a good site,
Speaker 1 (09:11):
Right?
Speaker 2 (09:11):
You're not going to put a junk site on it. Right?
Speaker 1 (09:13):
You want to send them some real crazy so
Speaker 2 (09:14):
That search engines look for those links as signals and they say, well, okay, they are respected in the website world, therefore I may show 'em a little higher in search results. And that's the part of off page SS e o.
Speaker 1 (09:27):
Okay. So what's the one that you're specializing in right now? Or you do all of them? I
Speaker 2 (09:32):
Do all of them. And you've also got a subset of SEO is local s e o,
Speaker 1 (09:36):
That's
Speaker 2 (09:37):
Optimizing for near me searches. The majority of that work happens on your Google My Business profile. There are things you can do to make sure there are consistencies between your website and your Google My Business profile, but that's focusing. If you have a brick and mortar store or you offer a service that's only local within a certain distance, local SS e o might really be what you would want to focus on because you want to reach people at a local rather than a national or even state level. It
Speaker 1 (10:08):
Doesn't matter if you show up in Georgia when you're trying to sell shoes in Montgomery.
Speaker 2 (10:11):
Exactly. But yeah, those are the kind of facets of SS e o that I work in. I do all of those more so on page s e o, but also content strategy. I really, really love putting together content. One of the things that people need to know, clients may come to me and they say, I want to rank for this certain keyword, meaning a keyword is what somebody puts into their search engine and they say, I want to rank for this keyword, and why am I not ranking for this
Speaker 1 (10:43):
Keyword?
Speaker 2 (10:44):
Well, then I look at what the content on their webpages and that keyword is never mentioned. Okay.
Speaker 1 (10:50):
They
Speaker 2 (10:51):
May be all around it and have some things that hint to it, but if you want to rank for a certain keyword or key phrase, you have to have that word or phrase in your content and more than once. And so I love to sit down and go, okay, what do you want to rank for? Here's what you could rank for. Here's what your competitors are ranking for. Let's design a strategy around that through content writing.
Speaker 1 (11:18):
One of the questions I was going to ask was, how do you help clients determine those keywords that are relevant to the brand?
Speaker 2 (11:23):
Okay, so whenever I have a new client that comes on board, I have a meeting with them and I learn everything I can about their company and their industry, what they do. I'll also of course look through a Google search console, what they've been linked to before, but I also ask 'em, Hey, what words do you want to be known for online? If someone googles this term, you want to be number one for it. And so we look for those terms within their industry and with their, but also I think as a human, what would I Google if I was looking for them? And I make notes of all these things. And then I will use, which I'm going to get into in a future blog on keyword research, which is a big part of what I do is learning what words rank well, what words have a lot of traffic? What kind of competition do these words have? And formulating a plan based on that, because you've got to balance between search volume, how many people are looking for this word and competition if it's, can you remember that comparison that you say, how does Six Flags compete with Disney World? Well, they don't because they're different.
Speaker 1 (12:43):
They're very different. They're
Speaker 2 (12:43):
So different. What kind of advertising could Six Flags do to compete with Disney World? None. Because Six Flags over Georgia is Six Flags, and Disney World is Disney World. Well, I have to compare the competition for the different words and go, well, this is going to be really hard to rank for this word. So I would go for this kind of word where we might have more chance of
Speaker 1 (13:05):
People, especially you brought the Six Flags versus Disney World. Disney World is they have a national audience, six Flags. There's eight different Six Flags locations because they're not a national brand. Well, they are in a way, but they've realized that we're a local park. One in Atlanta is going to pull people probably from three to four hours away, but you're not going there as a resort. They're a advertising, and their marketing is going to be totally different. Their keywords are going to be focused probably on that three to four hour radius of finding an amusement park near Atlanta, Georgia finding amusement park near Columbus, Georgia. I mean, those are kind of things they probably want to show up for
Speaker 2 (13:39):
Day trips.
Speaker 1 (13:40):
Yes,
Speaker 2 (13:40):
Day
Speaker 1 (13:41):
Trips to Atlanta. They want that to be, yeah, they want to be able to show up on that kind of stuff. Whereas Disney World, they're at a whole different ballgame.
Speaker 2 (13:47):
Oh yeah.
Speaker 1 (13:48):
Your
Speaker 2 (13:48):
Whole planning's different to do that. Well,
Speaker 1 (13:50):
They have, there's resorts down there, and so there's not a Six Flags resort.
Speaker 2 (13:54):
It's
Speaker 1 (13:55):
Just a park. You go to it for the day and you can basically do everything you want to in one day, and they sell annual passes. I mean, of course Disney does too, but it's a different kind of thing though, where you could go drop off the kids there basically six flags, and that's your summer vacation. When you talk about goals of a client, what are some things that you typically hear from clients asking when you're talking about that goal phase?
Speaker 2 (14:18):
Okay. Well, a lot of times when I talk with them, they'll say, Hey, I would like to rank for this keyword. And when we say rank for that keyword, I mean on page one of Google, which is spots one through nine,
Speaker 1 (14:30):
Typically
Speaker 2 (14:30):
Higher. The higher on that page is best because they say that page two is where sites, pages results go to die. So because nobody scrolls to page two, I do, but I'm also into this field. You're
Speaker 1 (14:43):
Curious. You're not the typical person.
Speaker 2 (14:45):
So our goal is to land you on page one for that term, but also we want to look, overall, we want to show up on that page, but we also want people to click and go to your website and take action. So we're looking at organic traffic. We want to increase that organic traffic to increase that reach. You got it. Increase. I know it. I'm getting too excited. But a lot of times they'll say, well, we want to rank for this keyword. Why am I not ranking for it? And I'll say, well, we've got to build content around it. So this is where my absolute favorite part of SS e o is to do go, okay, let me build a strategy for you to make sure we have content around that keyword and that it's strong content around that keyword. It provides value for your audience and gets you to rank higher. So then that's where I love to design and write, okay, well, here we're going to blog or we're going to change the content on this page, and it's going to be around this, and then we're going to do another blog that's going to support it with this. And these are all a combination of what we call long tail keywords, and they're called fat head, but I just call 'em kind of broad keywords. It's weird. So many weird words in this
(16:02):
Industry.
Speaker 1 (16:02):
There really is. That was the next question I had, and I know you're still talking about this, but it's like K P, I hear that all the time. What's my key performance indicators? And so getting into all this, you hear all these terms and stuff. There's a lot of stuff that people have. You have to teach this.
Speaker 2 (16:17):
I do. I do. And a lot of times when I send them their first report, I will at least offer or I will write out, Hey, here's what this means. Okay, here's why it's important. This is why this is included in your s e A report and the key performance indicators, the KPIs that we look for are obviously ranking data. We look for organic traffic because that's what SS e o is, is the organic portion where SS e m is the paid portion of traffic, but we look for organic traffic. We also look at that backlink history. Last year in, I believe it was July, Google released something called the helpful content update. And so Google is going to prioritize content on websites that are helpful. Okay. It makes sense. Meaning they provide value. Google's baseline is that, Hey, provide value, be a help, be a great user experience. And that's part of the facets of SEO O two is that one of the other things that I look for behind the scenes, I'll get back to the KPIs, sorry, is that your website is working well, we can get you on page one, but if somebody clicks your site and they go and it's broken or it's not loading fast or it doesn't work on their mobile device, or it's just not a fun site to visit,
(17:38):
They're not going to stay. And then therefore, you're not going to stay in those top results on search.
Speaker 1 (17:45):
Well, most of our s e o clients have came out of us building a new website for
Speaker 2 (17:48):
Yes,
Speaker 1 (17:49):
Because that's one of the first things when someone comes to us and is like, I need help with this. We look at the website and we're like, okay, first thing we got to do is fix a website.
Speaker 2 (17:56):
We
Speaker 1 (17:56):
Can't even talk about SEO at this point
Speaker 2 (17:58):
Until
Speaker 1 (17:58):
We get that fixed first.
Speaker 2 (18:00):
Yes. There's no point in doing all this on page work if your site's not in good working condition.
Speaker 1 (18:07):
And speed is a huge thing. We were talking about that literally this morning. We were looking over some sites and we were talking about putting a plugin on it, and I was like, do we really need to put that plugin on there?
Speaker 2 (18:16):
And
Speaker 1 (18:16):
Because plugins add weight and weight slows down things.
Speaker 2 (18:19):
And
Speaker 1 (18:20):
So the more things you start putting in there, I'm like, I've told our developers in our meeting on Monday, I said, we've got to stop putting plugins in. They're an easy thing to put in there, but the more plugins you put in there, we're slowing things down which affects the client.
Speaker 2 (18:32):
It does. And
Speaker 1 (18:32):
So we've got to go in and go, this is part of who we are. We are a agency who develops websites. We're not going to take shortcuts. We're going to go in and do it correctly, and we're going to go in and actually hard code these things into that so that we don't slow down our sites because that affects 'em. It
Speaker 2 (18:48):
Does.
Speaker 1 (18:49):
But that's a big difference between getting the guy on the corner who's going to build your site for super cheap, who's going to go load it up with 35 plugins just to get it to what it is doing versus us who are actually looking at those things. We're looking towards the future. We look at these as long-term relationship,
Speaker 2 (19:03):
And
Speaker 1 (19:03):
So we're like, we need to build a website that's going to be fast so that when we build it and turn it over to Beth and she's doing SS e o work, we're not affecting her work. Also, we don't want you to have to be going back and fighting against the work we've done.
Speaker 2 (19:15):
Oh, yeah. And part of my services are doing a monthly site audit where I look at so many factors including page load speed for each page, just is it loading quickly? And I'm working to correct those. So when I get a site that we didn't build that job's a little bit harder, a lot harder, but it
Speaker 1 (19:37):
Is.
Speaker 2 (19:38):
It is. But when you build them with that in mind, it just makes everything so much easier.
Speaker 1 (19:46):
And I'll, I'm going to move into this last piece because I know we're
Speaker 2 (19:48):
Running
Speaker 1 (19:50):
Low on time, so we try not to cast shade on competition, but that's why we saved this at end. We want to talk about all the things we can do to make things better. But what are some of the things you've seen that other SS e o companies are doing that there's like, oh my gosh, there's no way I would ever do that to our clients.
Speaker 2 (20:08):
So this is known as Black hat SS e o or Gray Hat SS e o, and it's basically gaming the system. And this, one of the big things in this is called keyword stuffing. Okay. Remember how I mentioned earlier that you have to have your keyword in your content for it to rank for that ever? Well, the more you include that keyword, it's more of signals to Google that this is what it's about. So you've got to find a balance between it being a natural voice and providing value rather than stuffing it in there over and over and over again. I did a silly example in one blog I wrote about Bet's Coffee Shop. It was obviously, I don't have a coffee shop, but Bet's Coffee Shop in Montgomery, Alabama. If you'd like to come by and have a cup of coffee in Bet's coffee shop in Montgomery, Alabama, come here. We have free wifi in Bet's, coffee Shop, Montgomery,
Speaker 1 (21:02):
Alabama. It's see article like that. That is someone that's, obviously, they're gaming the system. That's not real useful content.
Speaker 2 (21:07):
They're stuffing the keyword in over and over again to signal search engines. But it makes, oh, it's just, it
Speaker 1 (21:12):
Becomes unreadable
Speaker 2 (21:13):
Nails on a chalkboard to read it going. I can't understand what you're saying because you're repeating this phrase so often
Speaker 1 (21:21):
And
Speaker 2 (21:21):
It's not fun. You may rank higher, but again, people will visit it and go, I don't want to read this. I can't read this. And it just seems cheesy.
Speaker 1 (21:30):
Well, in that case, you're ranking higher, but you're not actually turning people into actually clients.
Speaker 2 (21:34):
Exactly. Well, yeah. And your click-through rate will eventually go down because people aren't staying. And so that does, Google pays attention that hey, people are clicking it, but then they're not staying, and then so it's going to end up negatively affecting. And also there's Google penalties for that. They don't like that. So eventually, and that Google's helpful content update is meant to weeded these sites out.
Speaker 1 (21:59):
Some people we've had brought in too had done paid links.
Speaker 2 (22:03):
Yes. Okay, so we talked about the link building part of connecting with your audience. Now, one thing I didn't tell you is that when you're linking to other sites or they're linking to you, it doesn't just matter. The number of links that you get linking back to you is kind of that letter of recommendation, but the quality of those links. So when you do a paid linking service, chances are you're not going to get
Speaker 1 (22:30):
Quality links. But they told me in my email, they're going to give me all these high quality websites. They're going to link to see,
Speaker 2 (22:35):
They have to be in good standing also
Speaker 1 (22:38):
Because of their keyword stuffing and doing stuff and just putting weird things in there. It probably doesn't add value. Well,
Speaker 2 (22:44):
It's kind of like if I ask a trusted friend to recommend something to me, and then I ask a total stranger to recommend something with me that has no connection, whose word am I going to put more credit in? So it's kind the same way with paid links, is that those are going to be the total stranger links.
Speaker 1 (23:01):
Whereas
Speaker 2 (23:02):
When you work to build connections with people and have them share your content or they share it because you have provided valuable content to your readers, it's good stuff. I want to link to this, then the quality of those links goes up and it then helps your rankings from that.
Speaker 1 (23:21):
Well, I know we could talk about this a lot more.
Speaker 2 (23:23):
Yes, I'm really nerdy about it and I love it. It's
Speaker 1 (23:26):
Great. It's passion, and that's what you want when you have someone doing this for you. You want someone that's super passionate about doing that. And so I hope people can get that when they're listening to the podcast that this is something that excites you.
Speaker 2 (23:39):
It does, it does. I'm such a nerd about it, but no, if you don't get it, call me. I'll tell you all about it. I'll talk about it some more. I'll have a talk. Email me, I'll shoot. We'll discuss SS e o all day long.
Speaker 1 (23:51):
Well, next episode, Lauren's going to be back hosting that one. She's going to be talking about print management, which is kind of like a mysterious thing because people are like, what is print management? And so I will explain this really quickly. It's not actually about the printing part, it's about the management, about the pricing and finding the right person to print the correct thing. And so she's going to be explaining a lot more about that. She'll have a guest on, I can't remember who the guest is, but it's going to be really exciting. I promise it'll be someone that's really good at it. It's not Beth,
(24:17):
Not me. She's shaking your head. So it's all about finding that most economical solution. It's going to be a great interesting episode that way. Coming up next, if you like what you're hearing here, definitely go over to dogwood media solutions.com. Beth has written a ton of content that's very similar to what we're talking about today about SS e o. There's a lot of stuff in there that you can go in and read about and learn more about it. You can use it yourself Again. We definitely would rather have you as a client, but you can learn a lot just from the content we're putting out there. And the reason why we put all that content is we want you to know that we're the experts and we are so confident in the stuff that we're doing that we're willing to give it out for free. So you could best go read our blogs and be able to do a lot of the things that Beth's doing to a point, because we do have nice little tools that we use. And because we work with a lot of clients, we're able to afford some of these things that make our reports look really nice and give us a lot of different things. But anyway, you can get the main gist of what it means to do s e o, bring the Ss e o work to us. Of course, we'd definitely like to have that.
Speaker 2 (25:14):
Please do. I would love it. I want all the clients.
Speaker 1 (25:17):
I want you to have all the clients, believe me. But you could check out other blog content that best written there along with several other people. Definitely listen to some of our podcasts. We are almost moving our way through this first season really fast. And so it's already October right now. Isn't that crazy? It is
Speaker 2 (25:31):
Very crazy.
Speaker 1 (25:32):
And so this is when
Speaker 2 (25:33):
We did it. You did it, Ryan. It's gold. It's coming to fruition.
Speaker 1 (25:39):
We'll have first season done, and then I don't know what we'll do next season, but we're going to continue doing this. If you like this podcast, go look at some of the other episodes we have in there too. There's a bunch of them in there. If you're looking to connect with us, our website is absolutely the best place to do that. Dogwood media solutions.com. You also can type in do G wd.com. It's our shortcut. It'll take you to the main website there. Or you can contact us right there on the website directly, or any of our social accounts are all linked there on the website also too. And if you haven't already, definitely please subscribe to this podcast. We're on so many different platforms right now. Whichever one that you prefer to listen to our podcast on, it's probably there. Go ahead and do that.
(26:14):
And also, if you don't mind, leave us a review. Tell us what you're thinking about the work that we're doing right now, and put a review there on the podcast wherever you're at. Even go to our Google, our Facebook, leave us some reviews there too. We'd love to hear if there's something that we've done that's just really clicked with you, we'd love to hear all about that so we can also, it helps us to know here's the other things we need to do again in the future, so you can, like I said, find us on any of your podcast platforms and then put those reviews in there. All that. I was going to say, thanks for tuning into Dogwood. Just talk that, that was good. That's my turn. Yep.
Speaker 3 (26:50):
We overshare and it catches
Speaker 1 (26:52):
Us. It does. I just get so excited. But anyway, thanks for tuning into the Dogwood Media Solutions podcast. Thank you, Beth, for joining me here today.
Speaker 3 (26:59):
Thank you for having me,
Speaker 1 (27:00):
And we look forward to having everyone back again. Until then, happy marketing.