The Dogwood Media Solutions Podcast
The Dogwood Media Solutions podcast is all about helping you market and present your organization's best self online. In each podcast, we’ll go in-depth on some of the subjects you can also read about in our blog at DogwoodMediaSolutions.com. Our hope with this podcast and the subject matter we address is that you’ll be able to walk away with a little bit of information that helps you to be able to market your business, non-profit, school, or religious institution better. Maybe it’s just reinforcing that you may already be doing something right and it’ll make you feel better about yourself!
Episodes
36 episodes
#35 - Leadership Lessons
In this episode of the Dogwood Podcast, join us for an enlightening conversation with Eddie Stewart, a seasoned leader in the construction industry and the former CEO of Caddell Construction. With decades of experience under his belt, Stewart s...
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Season 2
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Episode 35
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22:59
#34 - Business Spotlight: Alabama Independent School Association
In our second business spotlight of the year, Brian talks to Michael McLendon, the executive director of the Alabama Independent School Association! In this podcast they talk about the value AISA provides to schools and how they connect with po...
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35:35
#33 - Q&A with a Videographer
Ever wondered what it looks like to be a professional videographer? Wonder no more. In this episode, Lauren talks with our videographer, Mark Denman about all things videography.
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21:52
#32 - The Logo Design Process
Whether you're starting a new business or revamping an established on, logo design is paramount when marketing your organization! In this podcast, Lauren and Lizzy talk through what your business needs to consider when creating a logo and the p...
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Season 2
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Episode 6
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37:28
#31 - Customer Retention and Building Relationships
In this week's episode, Brian talks with our Client Relations Specialist, Steve Robinson, about our strategy for bringing in and keeping clients! At Dogwood, we don't sell services, we build relationships and this helps us not only to provide b...
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Season 2
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Episode 5
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29:05
#030 - Small Business Spotlight: Five Freckle K9
In 2024 one of the things we want to do on the podcast is celebrate and support local businesses and we knew exactly who our first guest needed to be!Ashton Wells is the owner o...
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Season 2
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Episode 4
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31:45
#029 - Handling a PR Disaster
If you haven't had to weather a PR storm with your organization yet you will at some point! In today's episode, Lauren and Elizabeth discuss how to handle a PR disaster and why it's so important to have a plan, own up to your mistakes, and be a...
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Season 2
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Episode 3
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24:31
#028 - Prioritizing Facetime
In today's episode, Lauren and Brian discuss the importance of spending time with clients, employees, and potential clients! It might not seem like much, but that intentional face-to-face time makes a big difference in cultivating relationships...
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Season 2
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Episode 2
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26:21
#027 - Five Years of Dogwood
We're kicking off the new year and new podcast season with a bang as we celebrate 5 years of Dogwood! This episode is a fun walk down memory lane as we recap all the people and situations that have gotten us where we are today.
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Season 2
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Episode 1
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44:53
#026 - A Year in Review
This year at Dogwood has been a great one and in this episode, Brian and Lauren share some stats to back it up. They also look back and recount all the fun hangouts, get-togethers, and shenanigans. You won't want to miss it!
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44:43
#025 - Pre-Production Video Planning
We love the power of video, but it takes more planning than you might think to make those beautiful stories come to life! In today's episode, we talk to our videographer Mark Denman about everything that goes into pre-production planning for vi...
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Season 1
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Episode 25
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26:29
#024 - Marketing for Churches
Looking for marketing ideas for your church or business? With over 20 years of marketing experience, Chad Boak, director of ministries at Vaughn Forest Church sits down with our Owner and CEO Brian Harris...
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Season 1
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Episode 24
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31:39
#023 - What Does a Director of Client Relations Do?
Instead of trying to explain all the things that Steve Robinson does for us here at Dogwood, we thought it would be easier to just have him sit down with our Owner and CEO and Brian Harris and talk all about it! Links:
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Season 1
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Episode 23
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31:28
#022 - Marketing for Private Schools
We know that marketing looks a little different for every industry, but have you ever thought about what it would look like to do marketing for a school? Today on the Dogwood Podcast, Brian talks to our friend Brittany Bradley, the Director of ...
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Season 1
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Episode 22
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26:09
#021 - Q & A with an SEO Strategist
You've heard us talk about how much we love Beth in almost every podcast episode this year, now you get to hear from her yourself! In today's episode, you'll find out exactly what it looks like to be Dogwood's SEO specialist!Links:<...
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Season 1
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Episode 21
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27:16
#020 - Effective Domain Management -- Moving to Cloudflare
When you have over 300 domains you're in charge of, domain management can be a headache, but we've recently found a tool that helps make our lives easier! In this episode, Lauren and Brian talk about Cloudflare and the process that led the team...
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Season 1
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Episode 20
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20:52
#019 - Marketing for Non-Profits
At Dogwood, we work with a lot of non-profit organizations. Marketing for non-profits is so rewarding but can also present its own unique challenges. On today's podcast, Lauren talks to one of our friends, Rachel Thomas, the marketing director ...
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Season 1
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Episode 19
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22:20
#018 - Declining Organic Reach
If your primary means of advertising your business or organization is through social media, you’ve likely noticed continuously declining organic reach. Many people claim organic reach is dead, which is a bit of a glass-half-empty outlook, but t...
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Season 1
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Episode 18
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23:42
#017 - Q&A with a Graphic Designer
Ever wondered what it's like to be a graphic designer? Wonder no more. Today on the podcast, Brian and Nalin talk about her journey to becoming a graphic designer, why she loves design, and much more.Links:
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Season 1
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Episode 17
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23:25
#016 - Professional Voice-Overs: Take Your Video Production to the Next Level
This week on the Dogwood Media Solutions Podcast we have a very special guest, the voice of Pike Road, Bill Lacomb! Bill is a voiceover professional and in this podcast, you'll hear Brian and Bill not only talk about the importance of professio...
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Season 1
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Episode 16
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24:45
#015 - Plan Your Website Content with Keyword Research
Creating content for your website doesn't have to be difficult, especially when you begin doing keyword research ahead of time! In this episode, Lauren and Beth discuss the importance of Keyword Research and some of the free tools you can use t...
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Season 1
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Episode 15
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22:33
#014 - How to Create a Successful Newsletter
As it becomes more and more difficult to reach the right audience on social media, email marketing is becoming increasingly important. In this podcast, Lauren and Brian talk about how to create a successful email newsletter.
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19:41
#013 - Making the Most of Your B-Roll
Believe it or not b-roll can make or break a video! In this podcast, you'll hear from our good friend Nick Wells about the history of b-roll, how it's used, and why it's paramount in telling a story via video.Links:
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Season 1
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Episode 13
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30:45
#012 - Reasons You Should Use LinkedIn
We're all big fans of social media around here but Brian has an unlikely favorite social media platform -- LinkedIn! Now here us out, you might not see the appeal of LinkedIn but in this episode, Brian is going to try and convince you of why yo...
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Season 1
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Episode 12
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25:07
#011 - Q&A with a Web Developer
It's time for another Q&A episode, this time with our Director of Technology, John Furr! Ever wondered what it's like to be a web developer here at Dogwood? Wonder no longer. Check out this conversation between Brian and John where they dis...
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Season 1
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Episode 11
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24:43